Family-safe animated IP
Hugo El Burrito is a tiny donkey with a huge family audience.
A diaper-wearing animated character turning everyday chaos into family-safe comedy across TikTok, YouTube, Instagram and Facebook.
100Mmonthly views
1Mfollowers
+1Btotal views
The social universe
Not just a character. A whole channel-surfing world.
Hugo lives across four platforms, each with its own job to do — fast comedy, family viewing, shareable moments and community reach.
Have you seen this one? 😂
Reaction GIFs
Hugo already lives in your chats.
Hugo’s GIFs sit inside the GIF keyboard of WhatsApp, Instagram, Messenger, iMessage and Slack. People send him to each other every day — a distribution channel that keeps running long after a campaign ends.
- 198GIFs published
- 26MGIF views
⌨️ Add Hugo to your keyboard
Search “Hugo El Burrito” in the GIF tab of WhatsApp, Instagram or Messenger.
Free for personal use. Commercial use: get in touch.
Why brands care
A cartoon character brands can actually build with.
Behind the big eyes and the diaper is a scalable media property. Here is the business in four lines.
Let’s talk business. 🤝
-
Family-safe by design
Simple, warm animated humor suitable for young kids, parents and broad family audiences.
-
Repeatable character format
Hugo’s everyday attempts create a flexible format for products, routines, places and playful brand integrations.
-
Massive short-form reach
With 100M monthly views and +1B total views, Hugo already behaves like a scalable media property.
-
Multi-platform presence
The IP lives across TikTok, YouTube, Instagram, Facebook and GIPHY, giving partners several surfaces for activation.
Hugo’s partnership backpack
Pick a format. Imagine the campaign.
Everything Hugo can carry into a collaboration — open the backpack and take your pick.
-
Sponsored episodes
A brand woven into a full Hugo story, start to laugh-out-loud finish.
-
Character-led product moments
Hugo meets your product in a simple, funny everyday scene.
-
Brand-safe short-form campaigns
Repeatable clips built for TikTok, Reels, Shorts and Facebook.
-
Licensing & IP collaborations
Hugo’s face, world and voice extended into your products.
-
Custom GIF & sticker packs
A branded pack of Hugo GIFs and stickers, distributed through the GIF keyboards people already use.
-
Seasonal activations
Holidays, back-to-school, summer — Hugo shows up in season.
-
Family & kids product launches
A warm, trusted face to introduce something new to families.
- Hugo can integrate brands through simple everyday scenarios: morning routines, snacks, toys, hygiene, family moments, travel, learning, playtime and funny accidents.
Meet Hugo
¡Hola! Soy Hugo El Burrito.
A little donkey in a diaper who tries to do everyday things… with unexpected results.
For families, Hugo is a funny little character. For partners, Hugo is a recognizable animated IP with proven social traction.
- 100Mmonthly views
- 1Mfollowers
- +1Btotal views
- 5platforms
Built for short-form family entertainment. Ready for brand collaborations.
Contact
Want Hugo in your next family-safe campaign?
For brand collaborations, sponsorships, licensing or campaign ideas, contact the Hugo El Burrito team.
Email Axel